70% Of False Eyelashes In The World Come From This Small Town In Shandong

Feb 07, 2021

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In fact, as early as the 1990s, the annual income of false eyelash manufacturers could reach 200,000 yuan, and they were exported to the world. According to conservative estimates, there are currently as many as 3000 companies producing false eyelashes in Pingdu. Factories and family workshops with an annual output value of hundreds of millions of yuan are densely distributed in Pingdu urban areas, towns and villages.


For more than 20 years, Pingdu has produced the most important "beauty props" for women around the world in a low-key manner. Except for practitioners and locals, few people know its name.

I don't know when, "long and curvy eyelashes" have become a symbol of beauty and heartbeat in people's imagination. However, in reality, very few people have perfect eyelashes that are curved and long. Thus, false eyelashes came into being.


With false eyelashes, it only takes a few minutes for a person to have a pair of charming and smart eyes. Nowadays, the application of false eyelashes has become the most common but extremely important step in makeup.


What few people know is that this important aesthetic task is being undertaken by a county-level city called "Pingdu" in Shandong, China-more than 80% of the global supply of false eyelashes comes from here.False eyelashes are not a little bit of improvement.


In domestic cities, if you walk into a beauty eyelash shop, you will see a variety of eyelash products with different prices, ranging from a few hundred yuan to thousands of yuan, and even customized according to personal circumstances, the price is as high as several Thousand dollars.


However, eyelash cultivation at such a high price is not permanent. According to Zhou Xiaoyang, who often planted eyelashes, “The eyelashes planted are relatively natural. Although they are expensive, they can only last for about one month at a time.


Of course, eyelashes are only a new trend that has just emerged in recent years. There are more people who choose one-time paste of false eyelashes. You can search on the online store. The categories are rich and complete. In terms of styles, there are double hairs and right hairs. In terms of density and length, some are dense and long, and some are more natural.

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The price of similar false eyelashes is generally a few dollars per pair.Whether it’s planted false eyelashes or pasted false eyelashes, if you take a closer look at the product description on the back of the label, you will be surprised to find that these false eyelashes all come from a place you may never have heard of—Ping degree.


If you want to give Pingdu a geographical position, you must first pass through Qingdao. Pingdu is 106 kilometers northwest of Qingdao. After another half an hour by car, you will reach Changle Town, a county-level city under the jurisdiction of Pingdu, where the legendary false eyelash village is located.


When you walk into this small town, you will find the words "eyelashes" written on the facade of every store here. Although the scales are different, these stores are unanimously displayed with a tacit understanding of all kinds of false eyelashes, and there are also boxes full of false eyelashes next to them.

These stores integrate processing and sales. The women on the side are concentrating on the final packaging of the blossoming eyelashes. The clerk in the store is even more busy. They are facing the computer and constantly sending these false eyelashes from Pingdu through the Internet.


Eventually, these false eyelashes will flow online and offline to all parts of the country, as well as the United States, Japan, South Korea, the Philippines, Thailand and other countries, and eventually reach the roots of the eyelashes of beauty lovers.

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