According to data released by market research agency Euromonitor International, the world beauty market is expected to reach 487.1 billion US dollars in 2021, continuing to maintain a strong growth trend. Against this background, many beauty-related companies in my country have risen rapidly, and some of them have become rich by selling fake eyelashes.
According to relevant data, there are more than 5,000 eyelash companies registered in Pingdu City, Qingdao, Shandong, and more than a thousand of them are engaged in the production, processing, trading and supporting companies of eyelash-related industries.
It is reported that the false eyelash industry in Qingdao Pingdu, Shandong occupies 70% of the global market share and 80% of the domestic market, with an annual output value of more than 7 billion. It can be said that Qingdao Pingdu's false eyelashes business is also popular at home and abroad.
For girls who do not have long or thick eyelashes, false eyelashes are the most convenient and most affordable way to make up for their own "deficiencies" and become the best choice for beauty. A pair of realistic false eyelashes can add more charm to beauty lovers, especially overseas female users, who think that having thick eyelashes is a symbol of beauty.
It is against this background that Qingdao Pingdu seized this business opportunity and concentrated on producing false eyelashes.
It is understood that there are already companies in Qingdao Pingdu that have achieved impressive results in overseas markets. A company focusing on foreign trade eyelashes said that they have launched an artificial mink eyelashes, which are favored by European and American consumers because of its affordable price. The largest order received reached 2 million units, which created half of the company's profits.
In addition, some companies that manufacture false eyelashes rely on cross-border B2B trade and OEM for overseas brands, with annual sales reaching 100 million yuan.
Part of the reason why Qingdao Pingdu's false eyelash industry has developed so rapidly is that the operators of the industry have begun to use their Internet technology more, and they have begun to spend more time studying consumer psychology and market trends.
Especially with the rise of live streaming in recent years, many beauty shop owners and young women have turned to online shopping and customized false eyelashes according to their needs. This market trend was keenly captured by the operators and fed back to the false eyelash producers and sellers.
Not only that, Qingdao Pingdu has formed a complete false eyelash industry chain covering design, customization, processing, packaging, sales, logistics and foreign trade.
It is reported that only a Dazeshan town in Pingdu, Qingdao, because of the fire in the false eyelash business, has driven more than 6,000 laborers in the town to find employment, with an average monthly salary of about 5,000 yuan.
It is worth noting that in the tens of billions of beauty market, the main consumer is still low prices, no heads appear, this may be an opportunity for Qingdao Pingdu.
In the future, Qingdao Pingdu's false eyelash industry will inevitably change to scale, refinement, and fashion, making Qingdao Pingdu's eyelash extension industry truly famous overseas.