Under the new crown epidemic, the market warmth brought by false eyelashes and the beauty under the mask.
The global new crown epidemic is raging, and false eyelashes are "warped" in the big market, and 70% of the world's "Pingdu" products are from Qingdao.
In the false eyelashes factory at the foot of Daze Mountain in Pingdu City, workers are busy producing smart false eyelashes. The walls of the factory are covered with stickers marked with different characters.
Behind the thousands of false eyelashes, there are secrets to make the eyes beautiful, as well as the secrets of the characteristic industries of Dazeshan Town.
There is a big market for small eyelashes.
A small false eyelashes require at least ten processes to produce. Pressing, stitching, threading, cutting, rolling, drying, heating, shaping, gluing... After this series of processes, each fine hair can truly be transformed into a tool that makes people beautiful.
There are many types of false eyelashes, which are mainly divided into three types: paired hair, densely packed, and tufted hair. Because of the difference in material, style, length, curl, color, etc., different types of products are formed. These products seem simple, but the technical requirements for laborers and equipment are very high. Taking the density of false eyelashes as an example, during operation, the error must be controlled within 0.1mm, otherwise it will affect the product quality.
Where are these delicate false eyelashes produced and sold?
False eyelashes belong to fast-moving consumer goods. A pair of false eyelashes needs to be replaced every two or three days. In addition, people's demand for beauty is increasing, so the market is very broad.
70%-80% of the false eyelashes produced are sold to foreign markets, and 20%-30% are sold domestically. Different places have different style preferences for false eyelashes. Europe, America and the Middle East prefer denser and exaggerated styles, while Asian regions prefer natural styles.
False eyelashes are a very daily beauty product for many people, especially consumers in Europe and the United States. Behind the false eyelashes brands that many consumers are keen on, there is the imprint of the OEM of false eyelashes in Pingdu Dazeshan Town.
Under the new crown pneumonia epidemic, people have put on masks, covering half of their faces, so more and more attention is paid to eye beauty products, which also provides new opportunities for the development of false eyelashes.
Dazeshan Town is aiming at the big market behind false eyelashes. Through the continuous innovation of products and the continuous agglomeration of enterprises, it has formed a characteristic industrial advantage.
As early as 40 years ago, the false eyelashes industry in Dazeshan Town began to sprout. In the 1970s, the first small village-run factory for false eyelashes processing was born here. The false eyelashes produced are mainly used for stage performances and doll manufacturing. Relying on the advantages of labor force and location here, the development of small factories is very gratifying.
As the time axis continues to move forward, people's beauty needs continue to expand. The local people take advantage of this business opportunity to continuously expand the false eyelashes business, and attract many people to set up factories here, and gradually develop the false eyelashes industry into Daze Mountain. One of the pillar industries of the town.
Walking around the town, the words "false eyelashes processing" and "false eyelashes sales" can be seen everywhere. Every 100 meters, there is a false eyelashes factory.
At present, there are more than 860 enterprises in the town engaged in the false eyelashes industry. The production of false eyelashes of these enterprises accounts for 80% of the national output and 70% of the global market share. At present, the total output value of the false eyelashes industry maintains a rapid growth rate with an average annual rate of more than 7%.
In Dazeshan Town, a complete false eyelashes industry belt covering design, customization, processing, packaging, sales, logistics, and foreign trade has been formed. Relying on a complete industrial chain and a solid industrial foundation, the false eyelashes industry has created more employment opportunities, driving more than 6,000 employees and creating an annual output value of more than 4 billion yuan.
False eyelashes are mainly made of chemical fiber, human hair, mink hair and other materials, of which mink hair is the most high-end. However, mink wool is expensive and involves many environmental protection issues, which is a major pain point in production and sales. To this end, we have developed artificial mink hair false eyelashes, which can not only achieve the naturalness and lifelikeness of mink hair, but also reduce the cost, which is widely praised in the false eyelashes market.
At present, Dazeshan Town is relying on the existing industrial advantages, trying to build a false eyelashes processing industrial park, supporting industrial parks, foreign trade logistics industrial parks, and false eyelashes talent expert apartments, forming a closed whole industrial chain, providing enterprises with a more powerful comprehensive chain support.
As an important false eyelashes distribution center, Dazeshan Town is also strengthening the construction of characteristic false eyelashes brand, promoting the formulation and implementation of industry standards, so as to truly give full play to the advantages of false eyelashes bases in China and the world, and promote the transformation and upgrading of the false eyelashes industry.
The real sustainable development is not the monopoly of false eyelashes production, but the formation of false eyelashes that integrates the production, sales, transportation, display, and communication of false eyelashes through industrial cultivation, and integrates economic, social, cultural and other multi-dimensional development. Industrial clusters, so as to promote the development of the entire industry with increasingly expanding industrial advantages, and also radiate and affect more regions through industrial spillovers.
Over the past forty years, Dazeshan Town and more than 860 false eyelashes companies have created a legend of 80% of the national sales and 70% of the global share.
