Qingdao News Network, September 15th, I don't know when, since eyelash grafting has become a new fashion among urban exquisite girls. For a time, nail salons with different styles appeared in every corner of the city. The technicians "seed" the curled false eyelashes one by one to the roots of the customer's eyelashes to give a fake effect. Eyelashes grafted once can usually last for a month, and the price varies from a few hundred yuan to nearly a thousand yuan depending on the material.
Back online, beauty professionals are also keen to share nanny-level strategies on "how to turn into an electric Barbie with a pair of false eyelashes". If you open a book app and enter the words "false eyelashes" in the search bar, more than 60,000 related content will be presented in front of your eyes.
Nowadays, putting on false eyelashes has long become a "scheming action" for girls to inadvertently become beautiful, and it has also become an indispensable sense of ceremony in the sex life of beauties. But what few people know is that behind this tiny sense of ritual, there is a name-Qingdao Pingdu.
With the development of the eyelash industry, more and more post-80s and post-90s who have been working outside have chosen to return to this small town to hold on to the baton that shines with beauty and wealth. They use advanced communication equipment and the Internet to boldly travel in areas that the older generation of "eyelash men" have never set foot in.
"European and American people have bigger eyes and like exaggerated and dense styles. Asian girls prefer natural and smart styles. They can be customized according to customer requirements.
The road to change for a new generation of false eyelashes practitioners
In 2019, Qingdao Pingdu received a "hot stamping" business card from Alibaba-the origin of false eyelashes. It took decades for Pingdu to go from an unknowing eyelash production and processing village to today's world-renowned false eyelash production base.
Although the production process of false eyelashes is cumbersome, the local processing technology is no longer a secret. With the increase in market demand, it is conservatively estimated that there are as many as 3000 companies producing false eyelashes at Pingdu. The barriers to entry are not high, and there are more and more practitioners, and the competition among holiday eyelash manufacturers has become increasingly fierce.
The emergence of the false eyelash industry in Pingdu Daze Mountain dates back to the 1970s. At that time, many Korean companies producing false eyelashes opened factories in Qingdao. This technology has also flowed into Qingdao, and the “eyelash generation” with a keen sense of smell brought this fashionable business back to this small town.
Over the past 40 years, there are currently more than 860 companies engaged in eyelash industry in Dazeshan Town, with an annual output value of more than 4 billion yuan, accounting for 80% of the national output and 70% of the global market share. As the processing of false eyelashes has become a pillar industry in Dazeshan Town, it has gradually developed into China's largest eyelash production base.
In addition, the industry that led the town to become rich has also solved the employment problem of many people. It is understood that the average monthly salary of workers on the production line of the false eyelashes factory can reach 5,000 yuan. If they can participate in R&D and innovation, the salary of more than 10,000 yuan is not a problem. Almost all workers on the false eyelash production line are women. They put down their hoes and aprons, and assembled, shaped and packaged a pair of false eyelashes on the special workbench.
These false eyelashes flow to overseas customers, Taobao merchants, and nail salons through the first-level market, and finally reach the roots of consumers' eyelashes, becoming the finishing touch of the beauty lady.
